I don’t imagine that anything will ever beat the story of the call from the panicked consumer who called me several years ago after receiving a (…wait for it…) $45,000 wireless phone bill after a 5 day trip overseas. The problem was that the device owner’s son had spent the 5 days watching videos on the wireless device. Getting a signal wasn’t the problem. Paying for using it—and understanding the costs associated with Junior’s video streaming from overseas for 5 solid days—was! Talk about being in the proverbial “dog house” for an extended stay…. Ultimately, the consumer still paid a whopping $9,000 bill (her abusive call to the provider’s call center did NOT help her cause—particularly since the provider’s billing was precisely in line with its published rates and contract terms). The experience of the client, which unfortunately is not unusual (although certainly at a much larger scale than normal), is what’s known as “bill shock.”
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