The human advantage in collaboration: reading situations, not just data sets
The question that any enterprise comms professional deploying an agentic AI workflow should be asking is simpler— are the existing AI tools doing the job of serving everyone effectively?
Sometimes (ok, more often than that) I feel like I’m either a broken record or an ostrich with rigor mortis—stuck with my head in the sand about limitations of AI—not its capabilities, but its real-life limitations. Right at the top of the list is the fact that many people—including many in Gen Z—simply hate it. They use it, but they hate it. But I digress. Many years ago, a friend and client in the off-site airport parking business commented that the business he was in had nothing really to do with parking or real estate. I was surprised but wanted to hear what business he thought he was in. He opined: his business was customer service. His isn't the only one: When you think about it, whether an operation is a nail salon or hardware store or dental practice, it’s really about customer service.

Print Article