Supreme Court Takes on Auto-Dialing
Decision in Facebook case lends clarity — at least for liability purposes —as to what is and isn’t an automatic telephone dial system.
Though decided on April 1, the Supreme Court’s ruling in the case of Facebook v. Duguid et. al was no April Fools for those against the business practice of sending telemarketing text or phone messages via automatic telephone dial systems (ATDS), or auto-dialers. In fact, those in the ATDS business probably uttered a collective sigh of relief — if not laughed outright —based on the court’s decision, which effectively and conclusively limits the definition of ATDS for regulatory purposes. This has been an issue for as long as ATDS matters have been litigated, with various Circuit Courts deciding the question differently. Now, at least, we have some authoritative clarity.